Yeah, well, I choose to call it Tom's Sendy Technology Thingy.

About a year ago, I bought a spiffy Sony Vaio laptop. Among the various ports on the side is a "Sony iLink" jack. I paid no attention to this, since I assumed it was some ill-fated non-standard Sony-thing, useful only with other Sony devices.

It wasn't until today that I found out that iLink is Sony's branding of FireWire. (Just like Creative's branding, SB1394.) So all this time I've been fiddling with crappy USB devices, I could have been enjoying the speed (and elitist Macintosh chic) of FireWire instead. Sigh.